Hospitality and Tourism
Hospitality and Tourism Industry in Uganda
The hospitality and tourism industry is one of Uganda’s most vibrant and promising sectors, contributing significantly to foreign exchange earnings, employment, and cultural promotion. Often referred to as the “Pearl of Africa,” Uganda boasts breathtaking natural landscapes, diverse wildlife, rich cultural heritage, and warm hospitality, making it an attractive destination for both regional and international visitors.
Tourism contributes about 7–8% of GDP and employs over 600,000 people directly and indirectly. In recent years, the sector has generated more than USD 1.5 billion annually, with steady growth in arrivals from Africa, Europe, Asia, and North America. Uganda’s strategic location in East Africa also makes it an ideal hub for cross-border tourism and regional conferences.
The country is world-renowned for its ecotourism and wildlife experiences. Iconic attractions include gorilla trekking in Bwindi Impenetrable and Mgahinga National Parks, safari adventures in Queen Elizabeth and Murchison Falls National Parks, birdwatching with over 1,000 recorded species, and the scenic source of the Nile in Jinja—famous for white-water rafting and adventure sports. These offerings position Uganda as a unique destination blending nature, adventure, and culture.
The hospitality industry has expanded rapidly to accommodate growing tourist numbers. Kampala and Entebbe host an increasing number of international hotel brands alongside local boutique hotels, lodges, and eco-resorts across the country. Investment in luxury safari lodges, conference centers, and wellness tourism is rising, catering to diverse market segments from adventure seekers to business travelers.
Government policy has been supportive, prioritizing tourism in the National Development Plan and providing incentives for investors in hotels, lodges, and related services. Infrastructure improvements—such as the modernization of Entebbe International Airport and upgrades to national roads—are enhancing accessibility to key tourist sites.
Challenges include limited air connectivity, high operational costs for hospitality businesses, and the need for greater marketing to compete with regional peers like Kenya and Tanzania. However, Uganda is making progress by diversifying tourism products, promoting cultural festivals, and investing in human resource training for world-class service delivery.
With its unmatched natural beauty, expanding hospitality capacity, and strong government commitment, Uganda’s hospitality and tourism industry is well-positioned to remain a leading driver of economic growth and an attractive sector for investors and visitors alike.
Where every experience begins with exceptional service
Advisors with the industry experience and insight to support you if operating, buying or selling a hospitality and tourism business. Whether that is day to day or through complex transactions we will help ensure a great experience — and that allows you to provide exceptional service to your patrons.
We have an in-depth understanding of the challenges facing this dynamic industry, providing tailored service in a variety of areas aimed at improving performance, minimizing taxes, assisting with day-to-day issues and growing value.
Our services include:
- Data management
- Business strategy and advice
- Business valuations
- Tax minimization strategies
- Indirect tax
- Reorganization, restructuring, and succession planning
Destination driven
Our advisors have widespread experience across various hospitality and tourism-based businesses to support owners in making informed operational and financial decisions. No businesses are the same and our experts take the time to understand each client to provide all-encompassing services, as they are needed and when they are needed, driving to get clients to their “destination”.